Another Colorway for the Air Yeezy 2!

JWebb: My apologies for the huge delays in updates, we've been refining our approach. Although this next post is 72 hours old, being the sneaker enthusiasts that we are, we thought it was dope to see Kanye West rocking the Air Yeezy 2's in "watermelon" grey at the MTV VMAs. Although Reggie was fortunate enough to get a pair of the first Air Yeezy's I missed the boat! Believe me when I say that this is the sneaker to have, I'm getting mines the day they drop!


West on the left sporting the "watermelon" grey colorway during the Throne's surprise performance at the MTV VMAs.



props to Sole Collector for images

Do you think they're dope or overrated? Please leave your comments below!

"A man who dares to waste one hour of time has not discovered the value of life." Charles Darwin

New Era Presents: Tattoo Age – Dan Santoro Part 3

In case you missed the First and Second parts!

Gucci: The Making Of Book

New York book publisher Rizzoli reveals an upcoming title by author Maria Luisa Frisa, titled Gucci: The Making Of. Edited by Frida Giannini, the book is an unprecedented publication showcasing Gucci as never before, including thought-provoking essays, commentaries, and authoritative anecdotes along with previously unpublished contemporary and archival photographs. Published in conjunction with the opening of the new Gucci Museum in Florence, Gucci is the ultimate celebration of the world-renowned fashion house. Told through a loose grouping of words, concepts, shapes and moods, the book tells its story through new conceptual forms and the free links between images, symbols and objects. Conceived by fashion curator Maria Luisa Frisa and W magazine editor in chief Stefano Tonchi, this comprehensive volume showcases the genius of the fashion house through an exclusive lens with inside looks into the inspirations behind the design. A release is slated for October 4, 2011 at the price of $85 USD.

Beau Coops 2011 Fall/Winter “Lionel” Sneaker

Headed by designer Carrie Cooper, the Beau Coops collection takes its own signature approach to footwear and sneaker design. Taking a high-end approach to it all, luxurious Italian-sourced materials are combined with a strap closure. The final defining point of the design is the incorporation of tassel details.

Props to Hypebeast